Big Apple Author Event | Attendee Info

New York City, NY | Oct 14, 2017
New York Hilton Midtown
Hosted by Southern Belle Book Blog & Elle Christensen

New York Hilton Midtown
America’s Hall I
1335 Avenue of the Americas(53rd St and 6th Ave)
New York, NY 10019

Self-parking: Not available
Valet parking: $60.00 (Per 24 hr, $75 SUV)
Entrances on 53rd & 54th Street between 6th & 7th Avenues
Helpful parking apps/sites: You may also find a good deal on parking by using SpotHero or ParkWhiz.

First time slot info:
Line begins: 8:00 AM (Suggested)
Event begins: 10:00 AM
Event ends: 2:00 PM

Second time slot info:
Line begins 1:30 PM (Suggested)
Event begins: 3:30 PM
Event ends: 6:30 PM

What time does it start?
The event is broken into two time slots throughout the day. The first slot runs from 10:00 AM-2:00 PM. The second runs from 3:30-6:30 PM.

What is the name of the event space and how do we get to it?
The event will be held in America’s Hall I at the Hilton Midtown. The Hilton has provided a separate entrance specifically for our event via the Rhinelander Gallery. If you attended the COPA Authors in New York event in April, you’ll know this route well. From the main lobby, take the escalators to the second floor. Once you’ve arrived on the second floor, follow the foyer all the way to the end where you’ll find yourself in the Rhinelander Gallery. Continue forward up a set of escalators which will end up directly in front of America’s Hall I.

What time should we get there?
We like to suggest that the line begins forming 2 hours prior to your time slot. Truth be told, we’re fangirls. We get it. We attend events, and we’re 200% guilty of getting in line way before the host suggests it. We’ll leave that decision entirely up to you but if you could hold off until around 8:00 AM for the first time slot or 1:30 PM for the second, we would positively love that. Once you’ve arrived, please check-in at the registration table, then join the line for your time slot.

I bought my ticket after the event was sold out and it doesn’t have my name shown. What do I do?
As long as you have the physical ticket either in print or on your phone, it’s okay if your name doesn’t match the original ticket. If you do not have a ticket visible, we will require a photo ID.

Will tickets be available at the door?
No, unfortunately tickets will not be available for purchase at the door.

I had previously pre-ordered a tote bag. Where do I pick up the totes I bought?Next to check-in, you’ll also find a tote bag table. Here, you’ll be able to provide your name and they’ll gladly hand out the pre-ordered tote bags. If you did not pre-order and would like to purchase the day of the event, you’ll also grab those from the same tote table. Only 20 totes per time slot are available, so hurry! Each tote will be $15.00.

Will the amount of books we bring be limited?
With the amount of attendees we’re expecting, we do feel it’s best to limit the ticketed authors to 10 books each. If you have over 10 books for a non-ticketed authors, you’re good to go. That’s not to say an author can’t be ticketed at a later time, at which point the 10 book limit would begin. If you have over 10 books for a line that is being ticketed, we’ll ask that you please receive two ticket numbers. The second number will be a number from the next page of bracelets given out and should mean that you’re in the next batch of 10-15 numbers called. If you are picking up over 10 pre-orders by an author, you will not need to return to the end of the line. One pre-order pick up per author table is fine by us.

Are there any other events planned such as an after party?
Once the signing has ended at 6:30 PM, there will not be an official after party or other type of organized event.

Are food/beverages allowed in the room?
No food/beverages (water is totally fine) will be allowed within the signing room, so make sure your tummy is happy before entering.

Will there be an on-site bookseller? If so, what books will they have for sale?
Barnes & Noble will handle all on-site sales for any traditionally published titles that were specifically requested. Barnes & Noble’s price will be very similar to list price. They will be able to process 10% discounts for B&N Members. You’ll find the Barnes & Noble table setup next to registration in the entry area. Based on the requests we’ve received, they will carry the following titles:

– A.M. Madden –
The Shortstop
LOVE on the Horizon
Hostile Workplace
Finding Mr. Wrong
Taming Mr. Flirt
Shock Jock

– BT Urruela –
A Lover’s Lament

– Claire Contreras –
The Player

– Emma Chase –
Royally Screwed
Royally Matched
Royally Endowed

– Harper Sloan –
Lost Rider
Kiss My Boots

– Helena Hunting –
Pucked Up
Pucked Over
Forever Pucked
Pucked Under
Pucked Off
The Librarian Principle
Clipped Wings
Inked Armor
Fractures in Ink
Shacking Up
Eye Candy

– Jodi Ellen Malpas –
This Man
Beneath This Man
This Man Confessed
One Night: Promised
One Night: Denied
One Night: Unveiled
The Protector
The Forbidden

– K.A. Tucker –
Ten Tiny Breaths
He Will Be My Ruin
Until It Fades
Burying Water
One Tiny Lie
Four Seconds to Lose
Five Ways to Fall
In Her Wake
Becoming Rain
Chasing River
Surviving Ice

– Karina Halle –
Sins & Needles
Shooting Scars
Bold Tricks
Where Sea Meets Sky
Racing the Sun

– Lauren Layne –
Cuff Me
To Have and To Hold
For Better or Worse
To Love and to Cherish

– Leisa Rayven –
Bad Romeo
Broken Juliet
Wicket Heart

– Michelle A. Valentine –
Wicked White
Wicked Reunion
Wicked Love

– Natasha Boyd –
The Indigo Girl

– Nina Bocci –
Roman Crazy

– Rachel Van Dyken –
Cheater’s Regret
The Bet
The Wager
The Consequences of Loving Colton
The Consequence of Seduction
The Consequence of Revenge
The Matchmaker’s Playbook
The Matchmaker’s Replacement
The Bachelor Auction

– Tessa Bailey –
Disorderly Conduct
Too Beautiful to Break

At our past events, we’ve used a ticketing method that helps the movement in the room plus it makes sure that each reader is using the time during the event wisely. We don’t want a reader to come and stand in 1 line for 2 hours. So we do our best to resolve that issue by ticketing the lines that may have more than 10-15 readers consistently throughout the event. By ticketing, it gives the reader a placeholder of a sort so that they can wander the room and visit other authors while waiting for their number to be called. Not all authors will be ticketed. In fact, most will not however we’re always ready to ticket if needed.

When entering the event space, the first 10-15 readers at a ticketed table will be allowed to stay put. Beyond those 15, you’ll find a volunteer placed at the end of that specific line with color coded and numbered bracelets. For example, red will be Bromberg, baby blue will be Malpas, etc. The bracelets will also show what number you are in that line, so it will read as “Bromberg 12” or “Malpas 46”, etc. If you do not see a volunteer handing out bracelets for that line, there is no ticketing in place for that author currently and anyone can walk up.

As you approach, the volunteer will hand you a bracelet. You don’t have to necessarily put it on but pretty please don’t lose it since that is your placeholder for that author. If you lose it, you’ll have to get another and that’s no fun. 🙁

Once the initial 10-15 readers have reduced to approx. 5, the volunteer will notify an event host or Lead Volunteer, who will then announce the next 10-15 numbers up. When those 15 reduce to 5, we’ll call up another 15. From that point, it’s rinse and repeat for the remainder of the event. If you’re in another line when your number is called, don’t stress. Your number is valid from any point up to the highest number. Ideally if the lines are flowing correctly, the numbers called should be pretty close to accurate. For example though, let’s say you’ve got a bracelet of Malpas 24. You get busy sorting books or talking to buddies and you don’t realize that Jodi Ellen Malpas’ line is up to 40-50. You’re 100% okay to get in line, as most numbers will have already been through. When you get to the line, the volunteer will check your number and voila! Good to go.

Once you have your bracelet, feel free to go wander the room. Throughout the event, a few different routes can be taken to find out which number each ticketed line is currently at. The easiest method will be via monitors we’ll have setup in the room. Think of the screens you find at an airport with the arriving/departing flights. Ours will look similar but much larger font so that you can see it from a ways away. We’ll have a volunteer assigned to update the screens every time a line changes. We used this method in Dallas at Holidays with the Belles and it seemed to work fabulously, so I’m crossing my fingers it works as well this go around. We’ll also have an announcer who will mention new line numbers, etc. along the way. You can also always go back to a line and ask the assigned volunteer what number they’re at. They’ll have that info handy and easily accessible for you.

A ticketed author will have a limit of 10 books per number. If you have…say 30 books for Kristy Bromberg to sign, you’ll need 3 bracelets. The bracelets will be handed out in breaks of 10, so you would receive #14, 24, and 34. This will allow the line to continue flowing as normally and easily as possible. Also, any pre-orders are not counted in that limit since you will pick those up directly from the author. If you arrive at a table that is not ticketed, there’s no book limit on that table at the current moment. Which leads me to one more bit of info…

If an author you’re really excited to meet ends up being one of those ticketed authors, we would suggest entering the event space and going directly to their table in order to get the lowest possible bracelet number you can. That way you don’t have to worry or stress about it for the remainder of the event. Some authors that are ticketed from the beginning may not need line control throughout the event. If they catch up with the numbers that had been handed out and stay caught up for a number of minutes, we’ll open their table as a free for all like the other authors. If we find their line begins to grow, we’ll make the choice to add ticketing to their line once more. If an author that was not ticketed in the beginning has a consistently longer line and we feel it’s in the best interest of the readers to start ticketing, we’ll absolutely do that. The biggest point of all of this crazy wordiness is that we want you guys to enjoy your time. We want you to walk away with a smile on your face because you met your favorite authors. Not 1-2. Not 5-10. We want you to meet as many as possible in the timeframe allowed, and we’ll do what we need to do to make it flow seamlessly for you.

So in summary, you’ll walk up, receive a bracelet, then go out and meet authors while waiting for your number to be called. It sounds confusing when reading about the process but when you’re standing in the event space, it will make complete sense. Our goal is for every person to walk away having met every single author they wanted to, and we’ll do everything we can to make sure that happens.

Which authors will be ticketed?

We’ve always held true to the idea that with our process, you should and 99% would meet every attending author that you’d like to meet. This event is a smidge different with the lineup we have, but we’re still going to do everything within our power to make sure you leave with signed books and happy hearts from the majority of your wish list. Our biggest suggestion would be to hit the authors listed below first. That way you have a ticket, you’re guaranteed to meet them, and then you can browse and meet other authors who are not currently ticketed.

We also want to stress that all of the authors listed below may not need to be ticketed for the entire time slot, while others may pop up along the way. We fly by the seat of our pants on event day to control lines. If we’ve seen that specific lines that weren’t ticketed from the get go need that extra attention, we’ll do it in a heartbeat. On the flip side, a ticketed author who catches up with their previously distributed numbers may not need to be ticketed for a while. It’s very much a situation where we judge it based on that moment. We do want you to know that the process is in place to help the attendees see more faces, get more books signed, and make more memories within the time allowed. It’ll all make sense once you’re there, promise.

So…authors who will be ticketed as of the beginning of each time slot will be:

Brittainy C. Cherry
BT Urruela
Corinne Michaels
Emma Chase
Harper Sloan
Heidi McLaughlin
Helena Hunting
Ilsa Madden-Mills
Jane Harvey-Berrick
Jodi Ellen Malpas
K. Bromberg
K.A. Tucker
Karina Halle
Leisa Rayven
Penelope Ward
Penny Reid
R.S. Grey
Rachel Van Dyken
Staci Hart
Vi Keeland

From LaGuardia Airport:

Driving: Grand Central Parkway to Brooklyn Queens Expressway South to Long Island Expressway West. Follow signs for Queens Midtown Tunnel to 34th Street. Take 34th Street West to Avenue of the Americas (6th Avenue). Make a right and go to 53rd St.

Subway/Bus: Take the M60 bus to Astoria Blvd. Take the Yellow line N or W in the downtown direction to the 7th Ave/57th St station. Walk 1 avenue over to 6th Ave, then down to 53rd St where you will arrive at the hotel.

Taxi: Approx. $50/way including tip. Please make sure to ask if you are unsure where the taxi line is located.

Distance from hotel: 8 miles | Drive time: 30 min

From JFK International Airport:

Driving: Van Wyck Expressway North to Long Island Expressway (LIE) West and watch for signs to Queens Midtown Tunnel to 34th Street. Go west across 34th Street to Avenue of the Americas (6th Avenue). Make a right and go up the Avenue to 53rd St

Subway: Take the airtran ($5.00) to the Suptphin Blvd/Archer Ave/JFK Airport Subway station. This is the Blue Line E train. Take it Downtown to the 7th Ave stop. You should get out at 7th (also called Fashion Ave from 26th to 42nd St) and E 53rd. Venture one avenue east to 6th Ave and you’ll find the hotel at E 53rd St and 6th Ave (also called Avenue of the Americas).

Taxi: This is a flat fare of $52. You’ll also incur the cost of tolls, the $0.50 MTA State Surcharge, and $0.30 Improvement Surcharge. You may also want to budget for a $4.50 rush hour surcharge if traveling between 4:00-8:00 PM on weekdays.

Distance from hotel: 17 miles | Drive time: 45 minutes

From Newark International Airport:

Driving: Look for signs to New Jersey Turnpike (I-95 N), follow signs to Lincoln Tunnel, tunnel exits at west 40th Street and 9th Ave, drive east on 40th Street to Avenue of the Americas and turn left on 53rd Street.

Subway/Bus: Take the M107 to 42nd St, Port Authority Bus Terminal. Exit at 8th Ave and take the E train uptown to 53rd and 7th. From there, go one avenue over to 6th and you’ll find the hotel. Approx. $10.00 via subway. There is also a mega bus option that goes from Newark to Manhattan and back for $15 each way. It’s easy to find at the airport, but it only drops at three locations in the city where you’ll have to take public transit or a cab to the hotel. It’s a cheap option, but a pain with more luggage than a carry on.

Train: You can take the AirTran to NJ transit/Amtrak and from there, take one into 34th/Penn Station. Take the Blue Line E uptown to 7th Ave/53rd St. The hotel is one avenue over.

Cab: This is a metered rate, which is pricey as is, but there is also a $17.50 Newark surcharge, tolls, and tip. Total cost to the hotel will run approx. $85.00.

Distance from hotel: 15 miles | Drive time: 45 minutes

Subway Info:

The nearest subway stops to the hotel are:

5th Ave/53rd St – Orange line: M train or Blue line: E & M trains
7th Ave/53rd St – Blue line: E and Orange Line: B & D trains
6th Ave/47-50 St (Rockefeller Ctr) – Orange line: B, D, F, & M trains

Helpful NYC suggestions and tricks (Straight from our resident New Yorker, Elle Christensen):

Getting around the city:

– Streets run East/West

– Avenues run North/South

– If you get turned around, check the numbers of the street you are between. If you’re facing the higher number, you’re facing uptown and that should tell you which avenues are on either side of you. Until I got the hang of this, I walked in the wrong direction after coming out of the subway. A lot. Lol. *This may seem like a tip that should be obvious but was something that tripped me up a lot when I first moved here.

Public transit:

– I highly recommend that you download iTrans NYC. It has detailed maps of the subway and bus lines, gives you alert info for construction or anything that is holding up the trains.

– All stations have cell service (though it may not be very good) and free wifi now, but you’ll lose the signal between stops.

– You will need to purchase a metro card to use the trains and buses, but the same card works for both. Some buses take change, but not all, so a metro card is much more convenient. You can pay for an unlimited pass for 7 days for $31. However, I’m going to nerd out on you here. If you don’t think you’ll ride the bus/train for at least 10 one way rides, it’s not worth the price. I figured this out when I started working from hope and stopped taking the train every day. Your other option is to simply put money on the card and pay as you go. Train rides and local buses are all $2.75, sometimes including a transfer. Express buses are $3.25. Both rates are slightly lower with a metro card versus cash.

– Pay close attention to the letters and numbers of the train routes (not just the colors) because some lines have local and express trains. This also goes for buses. Some routes have local and express, so make sure you read the electronic signage on the front of the bus. Usually express buses have bright blue lights, but you can’t always count on that.

– If you take an express bus, you cannot pay on the bus. You must purchase the ride at a specific machine at the bus stop and you will be given a receipt. KEEP THE RECEIPT ON YOU during the ride. The express buses are subject to random searches by MTA security and if you do not have your receipt that shows you paid for the ride, they will fine you. If you purchase an express ticket and decide to take the local, just show the bus driver the receipt rather than running your card. Cabs/Uber/Etc:

– I know Uber is all the rage right now, but it’s usually the most expensive option in NYC though it is the only one that lets you choose the type of vehicle. If you decide to take an Uber, make sure you check the rate beforehand because NYC Ubers are subject to surcharges. At any given time, they might decide that the traffic is heavy and you will be charged above the regular rate. It can get very expensive.

– A less expensive option is an app called Curb. The app shows you a map and you can see if there are any cabs in the area who use it. I rarely ride in one that doesn’t. You can order a cab to come get you (you can’t choose the size though). You also pay through the app, so you don’t need to pull out money or a credit card.  I always recommend using yellow cab. They are everywhere, all the time. You can hail one as needed or use the curb app. If you see a green cab, this is a Boro Taxi. It is very limited. Boro Taxi drivers can pick up passengers from the street in northern Manhattan (north of West 110th street and East 96th street), the Bronx, Queens (excluding the airports), Brooklyn and Staten Island and they may drop you off anywhere. Each vehicle is associated with a local car service that has been affiliated with the Boro Taxi program and can still participate in pre-arranged trips. Boro Taxi drivers can be dispatched to pick you up in northern Manhattan, the Bronx, Queens, Brooklyn and Staten Island and at the airports, but may not pick up any trips – pre-arranged or street hail – in the Manhattan exclusionary zone.

– Just a reminder, if you cross a bridge don’t forget to account for tolls.



– If you are looking to see a Broadway show, there are a couple of ways to keep the cost down. There are a few locations of discount ticket booths called TKTS. You’ll find these in Times Square, Lincoln Center, South Street Seaport, and one in Brooklyn. You can start lining up about an hour before it opens. Tickets range from 20%-50% off and the seats vary. You can check the website ( to see what’s available that day, though it’s first come, first served. There is also an app.

– Another way to do Broadway on a less expensive route is rush or lottery tickets. Lottery tickets are hard to do if you are limited on time. You will only find out if you’ve won a couple of hours before the show. Some can be entered for online and others must be done at the box office.

– Rush tickets can be purchased only at the box office and are available from the time it opens until they run out. These tickets usually range anywhere from $27-$45 and some places limit it to two per person. Be mindful though, rush tickets are the seats they don’t expect people to buy or are leftovers. So you may end up in the front row OR a slightly obstructed view OR way in the back. They’ll tell you where there are before you purchase them. If it’s a popular show, I recommend you be there when the box office opens.

– Not all theatres have lottery and/or rush tickets. For a list of which ones, the prices, and other info about it, this ( ) is the best website I’ve found. You do not need to be a student (they used to be student rush tickets, only available to be purchased with a student ID. that’s the reason for the name). However, you do need to create an account to get to the info. – The Hilton also has a ticket counter, though they rarely have discounted tickets (even if they tell you they do, the other options are better). But, it makes purchasing them very easy.


– Being in Midtown, we’re near many of the major attractions. You’ll find Rockefeller Center, Times Square, and Central Park within a few short blocks. There are a lot of free activities in Manhattan and you can find lists and info on the city website.


– Make sure you look over the check before you pay at a restaurant. A lot of the bigger ones, particularly around Times Square, automatically tack on an 18% gratuity charge no matter the size of the group. You can ask them to remove it and they are required to.

– My favorite burger joint is Shake Shack and there are several around the city (for those of you from Chicago, it’s ALMOST as good as Portillo’s.)

– Gotham Pizza is really good NY pizza, but it’s not hard to find cheap, delicious pizza here. *Another silly tip. If you order a “piece” of pizza, they will know you are a tourist. Order a “slice” or for the whole thing, a pie. How do I know this? Because I ordered a piece of pizza and someone turned around and said “You must be a tourist.” Lol. Also, if you want just cheese order a “plain.” My husband called a pizza place and asked for a cheese pizza. The guy’s response way, “They all have cheese, sir.”

– Definitely check out Levain Bakery on the Upper West Side. It’s worth the wait and will be, undoubtedly, the best cookie you’ll have in your life.

– If you have the time and you are a fan of scones, tea, and random cute sandwiches and stuff, Alice’s Teacup is one of my favorite places in the city. They are all unique and decorated around the Alice in Wonderland theme. There are 4 or 5 locations throughout the city. The pumpkin caramel scone is unbelievable and their tea selection is huge.


– If you don’t want to traipse all over the city to shop, you can go to 34th and 6th Ave where the iconic Macy’s is. 34th is all clothing and similar stores for approximately a block in each direction. It’s the closest thing we have to a real mall. Times Square also has quite a bit of shopping. However, if you are looking for little boutiques for unique stuff, get a little off of the beaten path. Soho, the Upper East Side, and the Upper West Side are where I usually find a lot of those cute places.